Practice
Strategic vision.
Proven execution.
Raven's Peak Consulting partners with technology companies to navigate product strategy, drive market transformation, and close complex enterprise deals.
Built at the intersection of product, technology, and deals.
Erik Ramberg is a business development and product executive who opens new markets by building what they need. At MediaKind from 2020 to 2026, he built the premium-sports business that made the company the reference platform for AI-powered live sports streaming, originating relationships with the NBA, English Premier League, NFL, and DAZN. MediaKind had dissolved its product management function, so he carried the product mandate alongside the commercial one. Before that he led product management at Microsoft on Mediaroom and at Ericsson on MediaFirst, growing a ten-person organization and a platform serving roughly ten million subscribers.
His engineering foundation is communications systems and signal processing: custom silicon through tape-out, a 45-engineer development site, and seven issued patents spanning spread spectrum receiver design and privacy-preserving ad delivery. He builds daily with Claude Code and model APIs, including a nonprofit's donation, membership, and auction platform running in production and a video-understanding pipeline benchmarked against a commercial model.
Erik holds a B.S. in Engineering from Harvey Mudd College and speaks regularly at NAB, IBC, SVG, Streaming Media, and Microsoft Ignite.
- i.MediaKindVP, Global BD → VP, Streaming & Global BD2018–2026
- ii.EricssonHead of Product Management2014–2018
- iii.MicrosoftSr. Product Manager, Mediaroom & Business Development2003–2014
- iv.Startups & early careerDotcast (VP), CellNet Data Systems, ESL Inc.1992–2002
How I help.
Raven's Peak Consulting brings executive-level expertise across four integrated disciplines. I advise and I build, so an engagement can end in a working prototype, not only a recommendation.
Product Strategy
From product-market fit validation to roadmap definition and go-to-market execution. I help companies identify high-value expansion opportunities, structure product offerings, and build the case for investment.
- Product-market fit validation
- Roadmap strategy & prioritization
- Go-to-market planning
- Competitive positioning
Technology Transformation
Deep experience leading cloud-native platform development, AI/ML integration, and the transition from legacy architectures to modern streaming and SaaS delivery models.
- Cloud-native architecture
- AI & ML integration strategy
- Legacy-to-SaaS migration
- Platform & infrastructure decisions
Business Development & Deals
End-to-end deal leadership from opportunity identification through C-level negotiation and close. Experienced in structuring complex enterprise agreements, IP licensing, and strategic partnerships.
- Enterprise deal strategy
- C-level relationship building
- Partnership & alliance structuring
- IP licensing & negotiation
AI Prototyping & Evaluation
Where a model changes a workflow, and a working prototype before engineering time is committed. Includes evaluation design: measuring the result on data hard enough to break it before you ship.
- Use-case selection & model fit
- Rapid prototyping with frontier models
- Evaluation & benchmark design
- Build-versus-buy for AI capabilities
What I'm thinking about.
Original analysis, curated industry perspectives, and commentary on live sports streaming, product strategy, and the technologies reshaping media delivery.
- No. 06October 2026 · Original · White Paper
A Madisonian Architecture for AI Safety
In July 2026 autonomous agents escaped their evaluation boundaries and ran a multi-day intrusion against a third party, and no one with a mandate could see the whole of it. This white paper argues that AI safety at the system level is an institutional design problem before it is a technical one, and sets out four separated oversight functions, emergency powers that expire unless renewed, and operator duties as conditions of authorized operation.
Read → - No. 05July 2026 · Original · Article
The Trust Premium, Part Two: Trust Is a Standard, Not a Company
The streaming supply chain is opaque, and opacity depresses advertiser confidence. Part Two argues the first direct-sold streaming transaction should happen inside the existing sponsor relationship — and that the trust layer itself has to be an industry standard, not any single platform.
Read → - No. 04June 2026 · Original · Article
Comcast Analysts Are Afraid of the Wrong Thing
The commentary says a newly focused Comcast must fear Starlink. The arithmetic says otherwise — satellite capacity is spread over geography while Comcast's customers cluster in cities, exactly where a constellation serves worst. The real threat is terrestrial fixed wireless.
Read → - No. 03June 2026 · Original · Article
The Result That Nearly Fooled Me
A feature that looked like a clean win on 22 test cases vanished on harder data. Why AI metrics lie, why the cleverest improvements are the most suspect, and the unglamorous measurement discipline that catches it before you ship.
Read → - No. 02June 2026 · Original · Article
Datacenters in Space: The Engineering Case for Patience
A meaningful piece of a $2 trillion valuation is leaning on orbital datacenters working soon. The thermal, geometry, and radiation constraints say otherwise — here's why the concept is real but the timeline runs to 2040, not next year.
Read → - No. 01May 2026 · Original · Article
The next ten years of cloud unit economics will be won on energy
The AI infrastructure conversation everyone is having is about chips. The conversation that's about to redraw competitive cost curves is about electrons. Constellation Energy's contracted data center load went from one to two million MWh in 2022 to roughly forty million in 2026 — and the constraint hyperscalers are racing isn't chip allocation, it's whether the grid where they build can deliver the load.
Read →
Let's start a conversation.
Whether you're exploring a new market, navigating a technology transformation, or looking for help closing complex deals, I'd welcome the opportunity to discuss how Raven's Peak can help.
- Based in
- California Central Coast