Practice
Strategic vision.
Proven execution.
Raven's Peak Consulting partners with technology companies to navigate product strategy, drive market transformation, and close complex enterprise deals.
Built at the intersection of product, technology, and deals.
Erik Ramberg is a product and business strategy executive who led MediaKind's transformation from legacy PayTV to become the leading platform for premium live sports streaming — winning the NBA, English Premier League, DAZN, and an undisclosed major sports league.
He combines a deep technical foundation spanning wireless communications, video systems, cloud architecture, and AI/ML with a proven ability to identify new markets, validate product-market fit, and close complex enterprise deals at the C-level. He has built and led teams through startup, carve-out, and scale phases, and is equally comfortable setting technical direction and closing board-level commercial deals.
Erik holds a B.S. in Engineering from Harvey Mudd College, is an inventor or co-inventor on 10 patents spanning wireless systems, video technology, and ad tech, and is a regular speaker at major industry conferences including NAB, IBC, SVG, and Ignite.
- i.MediaKindVP, Streaming & Global Business Development2018–2026
- ii.EricssonHead of Product Management2014–2018
- iii.MicrosoftSr. Product Manager & Business Development2003–2014
- iv.Startups & early careerDotcast (VP), CellNet Data Systems, ESL Inc.1992–2002
How I help.
Raven's Peak Consulting brings executive-level expertise across three tightly integrated disciplines. I don't just advise — I roll up my sleeves and drive results.
Product Strategy
From product-market fit validation to roadmap definition and go-to-market execution. I help companies identify high-value expansion opportunities, structure product offerings, and build the case for investment.
- Product-market fit validation
- Roadmap strategy & prioritization
- Go-to-market planning
- Competitive positioning
Technology Transformation
Deep experience leading cloud-native platform development, AI/ML integration, and the transition from legacy architectures to modern streaming and SaaS delivery models.
- Cloud-native architecture
- AI & ML integration strategy
- Legacy-to-SaaS migration
- Platform & infrastructure decisions
Business Development & Deals
End-to-end deal leadership from opportunity identification through C-level negotiation and close. Experienced in structuring complex enterprise agreements, IP licensing, and strategic partnerships.
- Enterprise deal strategy
- C-level relationship building
- Partnership & alliance structuring
- IP licensing & negotiation
What I'm thinking about.
Original analysis, curated industry perspectives, and commentary on live sports streaming, product strategy, and the technologies reshaping media delivery.
- No. 06May 2026 · Original · Article
The next ten years of cloud unit economics will be won on energy
The AI infrastructure conversation everyone is having is about chips. The conversation that's about to redraw competitive cost curves is about electrons. Constellation Energy's contracted data center load went from one to two million MWh in 2022 to roughly forty million in 2026 — and the constraint hyperscalers are racing isn't chip allocation, it's whether the grid where they build can deliver the load.
Read → - No. 05April 2026 · Original · Article
Condé Nast's AI licensing deal sets the pricing template
The most consequential media deal of the past twelve months didn't involve a distribution agreement, a merger, or a rights renewal. It was Condé Nast licensing its archive to OpenAI. Most content businesses are still reading that deal wrong — as a legal problem with a commercial footnote. It's a pricing problem wearing a legal problem's clothes.
Read → - No. 04March 2026 · Original · Article
The Trust Premium: Trusted Content, Untrusted Inventory
Live sports streaming is the most valuable digital ad inventory in existence — so why isn't it being priced that way? The first in a series exploring product and structural solutions to the monetization gap in streaming sports advertising.
Read → - No. 03March 2026 · Original · Article
The Rights Reset: How Sports Media Disruption Is Shifting Power to the Leagues
Three converging disruptions — the RSN collapse, the Paramount-WBD merger, and the NFL's push to renegotiate its rights deal ahead of schedule — are shifting structural power in sports media toward the leagues in ways the industry hasn't fully absorbed yet.
Read → - No. 022026 · Original · Article
Revisiting Media Vision 2020 — Six Years Later
A retrospective look at the Media Vision 2020 predictions with six years of hindsight — which forecasts proved prescient, which missed the mark, and what the gaps reveal about where the industry is heading next.
Read → - No. 012025 · Original · Panel / Talk
2025 SVG Regional Sports Production Summit — Speaker
Participating in the SVG Regional Sports Production Summit — addressing the production and distribution challenges facing regional sports networks as they navigate the transition to streaming-first delivery models.
Read →
Let's start a conversation.
Whether you're exploring a new market, navigating a technology transformation, or looking for help closing complex deals, I'd welcome the opportunity to discuss how Raven's Peak can help.
- Based in
- California Central Coast