Practice
Strategic vision.
Proven execution.
Raven's Peak Consulting partners with technology companies to navigate product strategy, drive market transformation, and close complex enterprise deals.
Built at the intersection of product, technology, and deals.
Erik Ramberg is a product and business strategy executive who led MediaKind's transformation from legacy PayTV to become the leading platform for premium live sports streaming — winning the NBA, English Premier League, DAZN, and an undisclosed major sports league.
He combines a deep technical foundation spanning wireless communications, video systems, cloud architecture, and AI/ML with a proven ability to identify new markets, validate product-market fit, and close complex enterprise deals at the C-level. He has built and led teams through startup, carve-out, and scale phases, and is equally comfortable setting technical direction and closing board-level commercial deals.
Erik holds a B.S. in Engineering from Harvey Mudd College, is an inventor or co-inventor on 10 patents spanning wireless systems, video technology, and ad tech, and is a regular speaker at major industry conferences including NAB, IBC, SVG, and Ignite.
- i.MediaKindVP, Streaming & Global Business Development2018–2026
- ii.EricssonHead of Product Management2014–2018
- iii.MicrosoftSr. Product Manager & Business Development2003–2014
- iv.Startups & early careerDotcast (VP), CellNet Data Systems, ESL Inc.1992–2002
How I help.
Raven's Peak Consulting brings executive-level expertise across three tightly integrated disciplines. I don't just advise — I roll up my sleeves and drive results.
Product Strategy
From product-market fit validation to roadmap definition and go-to-market execution. I help companies identify high-value expansion opportunities, structure product offerings, and build the case for investment.
- Product-market fit validation
- Roadmap strategy & prioritization
- Go-to-market planning
- Competitive positioning
Technology Transformation
Deep experience leading cloud-native platform development, AI/ML integration, and the transition from legacy architectures to modern streaming and SaaS delivery models.
- Cloud-native architecture
- AI & ML integration strategy
- Legacy-to-SaaS migration
- Platform & infrastructure decisions
Business Development & Deals
End-to-end deal leadership from opportunity identification through C-level negotiation and close. Experienced in structuring complex enterprise agreements, IP licensing, and strategic partnerships.
- Enterprise deal strategy
- C-level relationship building
- Partnership & alliance structuring
- IP licensing & negotiation
What I'm thinking about.
Original analysis, curated industry perspectives, and commentary on live sports streaming, product strategy, and the technologies reshaping media delivery.
- No. 06July 2026 · Original · Article
The Trust Premium, Part Two: Trust Is a Standard, Not a Company
The streaming supply chain is opaque, and opacity depresses advertiser confidence. Part Two argues the first direct-sold streaming transaction should happen inside the existing sponsor relationship — and that the trust layer itself has to be an industry standard, not any single platform.
Read → - No. 05June 2026 · Original · Article
Comcast Analysts Are Afraid of the Wrong Thing
The commentary says a newly focused Comcast must fear Starlink. The arithmetic says otherwise — satellite capacity is spread over geography while Comcast's customers cluster in cities, exactly where a constellation serves worst. The real threat is terrestrial fixed wireless.
Read → - No. 04June 2026 · Original · Article
The Result That Nearly Fooled Me
A feature that looked like a clean win on 22 test cases vanished on harder data. Why AI metrics lie, why the cleverest improvements are the most suspect, and the unglamorous measurement discipline that catches it before you ship.
Read → - No. 03June 2026 · Original · Article
Datacenters in Space: The Engineering Case for Patience
A meaningful piece of a $2 trillion valuation is leaning on orbital datacenters working soon. The thermal, geometry, and radiation constraints say otherwise — here's why the concept is real but the timeline runs to 2040, not next year.
Read → - No. 02May 2026 · Original · Article
The next ten years of cloud unit economics will be won on energy
The AI infrastructure conversation everyone is having is about chips. The conversation that's about to redraw competitive cost curves is about electrons. Constellation Energy's contracted data center load went from one to two million MWh in 2022 to roughly forty million in 2026 — and the constraint hyperscalers are racing isn't chip allocation, it's whether the grid where they build can deliver the load.
Read → - No. 01April 2026 · Original · Article
Condé Nast's AI licensing deal sets the pricing template
The most consequential media deal of the past twelve months didn't involve a distribution agreement, a merger, or a rights renewal. It was Condé Nast licensing its archive to OpenAI. Most content businesses are still reading that deal wrong — as a legal problem with a commercial footnote. It's a pricing problem wearing a legal problem's clothes.
Read →
Let's start a conversation.
Whether you're exploring a new market, navigating a technology transformation, or looking for help closing complex deals, I'd welcome the opportunity to discuss how Raven's Peak can help.
- Based in
- California Central Coast